Video watching rates also improved and it is
skyrocketing as 57% of total consumer internet traffic have consumed by videos
in 2015 and it will reach up to 79% in 2018. So it become a necessity for you
to post Testimonial and review videos for your eCommerce store to take benefit
of this source. Videos elevates open rates, click through rate and it reduces
unsubscribe rates. While building an eCommerce website these videos can
spread brand awareness, can generate leads for you and creates online
engagement. So, all in one its remedy for customer acquisition and retention.
How
Testimonial and Review Videos Can Grow Your Business
Utility of these videos can be understood by
HighQ's statement that 2015 is the year of Video Marketing. Its research
assessment also states that 69% of marketing, sales and business professionals
have used video marketing and remaining 31% are also planning to go with this.
Now let me tell you how these testimonial and review videos can help your
business to grow,
A)
It Takes You From
Unseen to Seen
Testimonial and review videos humanize you. The
difference between an online store and a shop is of 'unseen and seen'. It
provide you a face and speaks for you instead of providing texts. It transforms
you from imaginary to real.
B)
It Takes You From
You To Us
Testimonial and review videos, play a huge role
in making your credibility. You can let
people know about your aim and overall agenda of your business. This way you
can reach your customers and make them understand your awareness about certain
things, concepts, logics, your products and its benefits. They are as useful as
comments and reviews of your customers.
C)
It Gives The Feel
Of Products To Possession
Videos of this kind create a bond between
marketers and viewers. When you shoot a video to explain and make others
understand about your product or services with simplicity, it creates a bond
between you and your shoppers. This bond between you and your viewer provide a
better insight and make them feel like they are holding the possession of your
product.
D)
You Ask To Listen
When you post your videos and ask people to share
it and to review your videos then you hear more from them. Your videos are
shared on social media in a good capacity, and this thing also encourages
people to make their own videos as well. This thing creates a cost friendly
marketing for you and make your approach more than your limits.
E)
From Expensive to
Pocket Friendly
Testimonial video does not ask for much of
the money as don't ask you to hire any expensive consultants and studios to
make it flashy and grand. You can make these videos by yourself right at your
office or store or even at your home as well. Another advantage is that you can
post these videos on free of cost video sharing platforms instead of any
expensive commercial platform. Using Youtube for Business is one of the
most common platforms today with millions of such channels.
These were the benefits that you can see with
testimonial to provide bright prospects for the future of your eCommerce
business. But there are certain things where you need to draw your attention to
make your videos more impressive and connective. Here we are going to look
after some most useful tips for making testimonial and review videos.
Tips for making better
Testimonial and review videos
- Never script your testimonial and review videos as these videos need to be authentic and real and when you use any tailor maid scripts it would lack the touch. Your videos must talk to viewers mind directly.
- Emotions are good so you can add emotion in a limit but never exceed the boundaries. You would end up looking fake. Show your emotions in a real way and in limits.
- If you are making videos about your services, then firstly talk about problems and its threats, afterwards show your concerns and how you can deliver solutions related to that issue.
- In your videos talk about results that your products and services provides they got and how it works to help them.
- Always ask your viewers to write their review and comment on your videos about how did they feel and also request them to recommend you if they like your service.
- When asking for reviews try to ask your visitors if they want to add something in your services or even in video as well. This will let your customer to feel exactly how did they feel and they will connect with you through this.
- Have your users sign a release form at the end and collect their details so it would assist you in lead generation.
- Legal issues would be the last thing that you would like to face so give special attention on this and always try to void them.
- Appropriate videos that are made by your shoppers by giving them special offers, coupons and discount or gift cards. This will encourage more and more video posts and they will come out with something that even you never thought about.
You can also use them in e-mails, your product
description and on other famous video galleries. Testimonial and review videos
are new guide for the future as people prefer to watch the thing and understand
keeping it short and simple to save their time. Alongside with this, it
provides you all round benefits. Apart from Testimonial videos, product explainer videso are helpful too. If you want to know more about other tools to
benefits to help your eCommerce business, then you can contact us or talk to
our eCommerce consultants.
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