5 Ecommerce Website Trends to Watch for in 2016

eCommerce website strategy that markets your products ahead in competition year after year in this fast changing market is critical. As more changes arrive next year, so what strategy should you implement? Online businesses and store owners have experienced good year in 2015, the beginning of New Year 2016 should be welcomed with the latest online shopping trends. As customers has participated last year and done tremendous shopping fetching deals and discounts, it’s time now to impress them again this year.

So, in this New Year 2016, what’s your eCommerce store planning? What eCommerce website design and development trends will you follow this year?

Listed below are five important trends you should watch for in 2016:

Multiple Channels for Shopping

Shopping across multi-channel means freedom to shop anytime and anywhere from any medium. Customers experiencing convenience while shopping by using different channels and they have skipped using the traditional approach to shop online. In-fact, this shopping type is an integration of different channels to provide good shopping experience to the customers, providing what they want, when they want and what channel they prefer.

Data from International Council of Shopping Centers (ICSC) shows the mobile shoppers are frequently spending 3.5 times faster compare to single channel shoppers. Meaning that, mobile shoppers have prepared plan to shop online using their hand-held devices. It is estimated $31billion purchase will be experienced in mobile by 2017. That is what eCommerce industries are strongly focusing on making their website responsive and mobile friendly.

Wide benefits of multiple channels make customers believe shopping across different channels served seamless experience independent of the shopping channel. Those firms that have not listed Omani-channel for their shopping platform, should be at high risk of losing customers. Grab this opportunity to deal with the competition and discover the new ways of gaining customers again by building an eCommerce website for multiple channels.

Delivery to be Flexible and Quicker

Online Shopping giant, Amazon Prime frequently offer the same-day delivery services. In-fact, many store owners have understand the common mindset of customers and began offering the same day delivery from 2013. We can assume this to be among top trend in 2016.

Those stores who cannot provide with the same day delivery tends to go ahead with other delivery options like next day delivery or store pickup. For this, warehouses are kept closer to the stores or even in the store itself. Making the entire shopping experience easier, cheaper and faster, retailers implement new ideas for their deliver services.

Mobile Commerce

Eventually, mobile gain pace in shopping world by becoming a pillar of retail industry. Customers at first browse their mobiles to shop, whereas use other channels as their secondary choice for shopping. In USA, shoppers browse these stores online on their mobile devices. Google says more searches now on mobile than on desktop. Predicted by next year, mobile users will reach to 2 billion.

Smart store owners have decided to move with the trend by creating an eCommerce website mobile friendly. Sooner, mobile browsing will transit to mobile shopping.

Pop-up Sign Ups

Someone browsing a website and soon find a pop up asking to sign up to receive newsletters or sign up discounts is the new trend of 2016 for retailers. According to Pop up Republic, eCommerce industry has experienced $10 billion sales using the pop-up marketing strategy. However, to forbid annoying customers, retailers make sure that these pop-ups are dependent on user actions like scrolling or clicking during eCommerce websites design process.

Pop-up sign ups have initiated growth of email list from five to ten times faster.

Social Selling

Social Media websites have experience high number of customers for online shopping in recent years. Given users facility to shop using the social sites have become a known reason to drive maximum sales. Given 'Buy' buttons on the social media pages make the customers buy from them. Data from Internet Retailers Social Media 500 report' states $3.3 billion sales is experienced from social media shopping in 2014. Predicted the figure to jump more in 2016.

Advantage of using the social media is that it also serves with the demographic data of customers. This also help retailers in targeting the customer specific needs and understanding their behavior. Even those social media lacking shopping facility still offers product reviews to make customer learn about the products. This means, 2016 is the right time to involve in the social media game.