Magento Theme - To Do and Not To Do

Appearance rules the world and you must have a good one if your desires are high. The theme is the fundamental source of your eCommerce store appearance that make it look good and provides a better experience. The market is full of platforms for your eCommerce store, willing to provide best possible themes to make your site look beautiful and work better. Magento is one of the 'best in the business'. It is the most common and most efficient open source eCommerce platform today. It is expertise by more than 200,000 merchants, parallel to that a big number of technocrats are working on this platform and maximize their limits every day to come up with extra ordinary results for your online business.

Using Magento you are going to use Magento Theme and there are certain dos and don’ts of this where you need to mark your attention. The theme is not just confined to providing you good appearance, it also plays a vital role in design, speed, experience of your responsive site; and overall on your sale. There are numbers of themes available on Magento platform on hundreds of websites and you have no idea, which one would be the perfect one for your business website. Even if you have an idea, you still stand a hurdle, how to imply that idea in a way that can make your website efficient and zestful like never before?
This blog holds all the answers that you are looking for about dos and don'ts with your theme in different aspects that are as under:

Design

Do choose a niche base theme: Do make sure that you choose your theme according to your offerings. If you are  selling fashion products or jewelry, then use a fashion theme, if you are selling baby product then use baby product theme same as if you are selling computer hardware then use such theme. Depending upon your products, choose your theme accordingly so you can present your products in that way.

For example, if a visitor is looking for 3 different products being a shirt, a nutritional product and a used car, that person will see all these different products in different ways like zooming into shirt picture to see the fabric, details of ingredient of nutritional product and specifications and records of that used car. All have different views. So you need to make your presentation of your product as per your product's nature. There are a lot of Magento themes are available that are ready to install.

Don’t make it Complexed: Appearance should not bind you, you should have the liberty to make any changes with your theme as per your choice but don't make it complexed with excessive graphics, textures, layouts, background images and colors. Try to choose a theme and customize it to your preferences but keep it clean, easy, stylish and spacious. You must add clear product pictures but adding more graphics and stuffs to a single page will make it busy and your webpage will end up losing charm.

During your Magento theme development do not edit core files of Magento as it will fall back to them after utilizing your theme and child theme.

User Experience

Do Use Magento Features and Add Additional Extensions as Well: Let your Magento store work under the shadow of Magento and keep its built-in features as it is modified keeping the user experience in mind, together with it try to add some additional extensions and add on functionality. External extensions will provide solutions that your Magento store needs very commonly. Along with it additional functionality and efficiency are also added on features of these external features. It helps in enhancing the experience of your website improving shopping patterns, store location look-up, Subscription services, advance search and many other sections.

Don’t Load Up Your Page: The aim of your e-store is to represent not just the outward appearance of your products or services, but their inward significance as well. So you should avoid providing unnecessary information on your webpage and usage of unappropriated images. Try to provide all your information about your products but don't load it up with big contents. Not providing product information is must avoid eCommerce mistake. Beside this you should not upload unclear images of your products.

To provide a better experience to your visitors do not use table structure design, replace it with div structure design. Give outdated designs a miss for your website and keep a wide berth from a multiple number of checkout steps as it irritates visitors. For better approach to your users, make your Magento Theme SEO friendly and perfect to be indexed.

User Interface

Do Make It Easy: Shopping in the philosophy of energy speaking to another energy. Energy of your desires to sell should talk to your customer's energy of desires to buy. So ascertain that your theme must convince them with your interface. All your products should be easy to locate and all the sections of your website must provide a better view. A better user interface provides a better user experience to your visitors. Your interface and the way your website look creates a psychological effect for your estore in visitors mind.

Don’t Mess Up: Giving an attempt to make your website more interactive don't come up with moving and floating images across the page. Don't provide complex navigation as it may make your users difficult to find out their required products. Also try to keep your site away from too many sections that can cause your visitor feeling lost. Easy Search option should also be there that shows recommendations.

Responsive

Do Have A Pro Mobile Site: While working on Magento theme development make sure that is it responsive and ready to run on mobiles. More than half of the users browse through the internet and very big share of online shopping is done through mobile. Working on a responsive theme can get you all those visitors who are browsing through mobile and it can lead them to reach your website.

Don’t Choose A Desktop Oriented Theme: Your theme should not have designing elements too close and fixed together. You should also make a note that your site page does not contain a big page size which can cause low loading speed. Apart from this try to provide only meaningful description and keep the content clean on your site.

Speed

Do Choose A Theme That Can Make You Speedster: Your Magento Theme should bear neat and clean codes that generate an efficient process and enhance speed of your website page loading. Your Magento theme functionality must not conflict with Magento core functionality which will be helpful for any non-technical estore owner who don't have any idea about how to fix errors?

Don’t Disarray With Files: There should be not any in-line CSS and JS as it decreases loading time of your webpages. Your theme should also not any have high end graphics that require more time to load. Another thing that can help you is to follow W3C validation for your HTML that can save your theme to take more time.

So these were the major Dos and Don’ts that can help you in Magento theme development in different aspects. If you want any further help feel free to Contact our Magento Consultant team.