Magento Theme Development Mistakes - You Must Avoid

Magento is the top solution for the business of all sizes to build an exciting eCommerce Stores to render enjoyable shopping experience to the customers. We know how important is the Magento Theme role in attracting your customers, improving the store performance, leading business conversion which means you have to be very serious while implementing a theme for your store. After all, this is your store face.

5 Ecommerce Website Trends to Watch for in 2016

eCommerce website strategy that markets your products ahead in competition year after year in this fast changing market is critical. As more changes arrive next year, so what strategy should you implement? Online businesses and store owners have experienced good year in 2015, the beginning of New Year 2016 should be welcomed with the latest online shopping trends. As customers has participated last year and done tremendous shopping fetching deals and discounts, it’s time now to impress them again this year.

Why Customers Should Buy from Your eCommerce Store?

Sales are something that you always want to get more and more. And not you should, more is less in sales, even sky is not the limit. But what if you are not even making your deserved number of sales? Nothing can be more vulnerable than this thing as it is pulverizing your desires to turn your bank account figures the way you want. But the real question that you are contending with is, why you are not selling?

Why Two-Factor Authentication is Must for Your Magento Store

Password alone is susceptible to potential treats as fraudsters require to guess only a single piece of information to gain unauthorized access of your Magento Store. Although, users compromising the strong passwords strategy or unknowingly given access to frauds may lead to breaking the security. We know, in eCommerce World, everyday millions of transactions are done and lots of sensitive data are shared online. Compromising the security affects the business reputation, money and sensitive data. The Two Factor Authentication (TFA) Process also known as Two Step Verification is what needed to deal with the security threats.

Is Your Magento Website Slow?

Probably, we all know, that the eCommerce website usages are in high demands which has been growing at faster pace today. Google; top search engine; focuses only on those websites that supports high page load speed. Not only it's search engine requirement, but also uttermost need to drive traffic to your website. Magento, known as a top eCommerce platform has been providing its extensive support to millions of online stores.

Having an improved website speed means, customer will get better experience while browsing your online store. We have found that customers are impatient and do not wait for more than three minutes on a website. Its right time to value your potential visitors and build an eCommerce website by avoiding a single second delay that negatively impact your website performance.

How Testimonial and Review Videos Can Help You

Using Testimonial and review videos to improve your online business is a trend. It is a business in itself, as enterprises.  It is one of the most effective way of marketing nowadays as people prefer to watch videos instead of reading long text and killing their time. Testimonial and review videos are helpful as well and they provide solutions for all kinds of problems. 

Video watching rates also improved and it is skyrocketing as 57% of total consumer internet traffic have consumed by videos in 2015 and it will reach up to 79% in 2018. So it become a necessity for you to post Testimonial and review videos for your eCommerce store to take benefit of this source. Videos elevates open rates, click through rate and it reduces unsubscribe rates. While building an eCommerce website these videos can spread brand awareness, can generate leads for you and creates online engagement. So, all in one its remedy for customer acquisition and retention.

Make your eCommerce Anti-Fraud

In 2012, $3.5 Billion were taken off by fraudsters, which was 0.09% of total eCommerce revenue. In 2013, 0.61% and respectively in 2014, 1.21% of total revenue was lost to frauds. As revenue is skyrocketing, fraud money is also taking a parallel hike. Merchants are paying $3.08 for every dollar for fraud they incurred in 2014. This is up from $2.79 in 2013. Existing Card Frauds (ECF) are also scoring progress and reached to 4.6% in 2014 from 3.14%. Signal Magazine states that credit card fraud will jump from approximately $3.3 billion in 2015 to more than $6.6 billion by 2018 which means that you will have to pull your socks to save your hard earned money.
And the most foolish thing that intrigues me most is that, out of all this is that businesses count this fraud money in costing. But now it is the time to take the initiative to save every single penny that scammers are taking from you. In this blog, I will be piloting you Make your eCommerce Website Anti-Fraud. Here are top ten advises to save your money getting scammed.